Chirnside Studio is the multidisciplinary brain-child of Melbourne-based photographer, Sam Chirnside. The studio aims to blur the lines between physical and digital practice, using a mixture of mediums to create one of a kind, unique pieces that resonate with their audience. 

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BEHIND THE IDENT:

The initial design of the lettering was hand-drawn by Sam Chirnside, utilising calligraphy techniques to achieve the fluid shape of the letters. The design was then brought into Adobe's Illustrator, whereby the shapes were refined and were made 3D. Finally, the piece was brought into Photoshop, where the colourful gradients (as seen above) were created, and thus the final product was made.