Scottie Cameron is a Los Angeles based director, writer and photographer that constantly blurs the lines between reality and surrealism. Cameron is inspired by traditional film-making techniques and analogue processes, saying that they 'elevate the banal'. 

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To achieve the appearance of the metal letters, Cameron sanded down the pre-made cardboard letters, sprayed them with silver paint, and manipulated them in order to replicate visual characteristics of solid metal pieces. For the video, Cameron individually moved each element within the scene, captured it frame by frame, and edited together all of the shots to create the final video.