Idents are short sequences played on TV programs used to identify to the viewer what channel they’re watching, usually used as buffers between shows and commercials.

A dissident is a person who actively defy’s convention, a freethinker, a nonconformist, an outsider.

A DIS-Ident is a ten second film or animation played on DIS’s social media platforms featuring both established and up-and-coming artists’ interpretation of the brand and prompt ‘reality is over’.